THE STORY OF RAFA
RAFA Consulting was founded with a clear vision: to deliver customer-centric solutions that empower businesses to thrive in an increasingly digital world. From our humble beginnings five years ago, we’ve grown into a trusted partner for organizations seeking tailored IT strategies. What sets us apart is our belief that every organization’s needs are unique—our role is to understand those needs and craft solutions that drive true business value.
Our Journey
Over the past five years, our journey has been guided by a simple principle: to place our customers at the center of everything we do. We started as a small consultancy focusing on bridging the gap between technology and business goals. Today, we’ve successfully delivered numerous projects across diverse industries, from digital transformation initiatives to advanced AI solutions. At every stage, our commitment has been to truly listen, understand our client's unique challenges, and develop strategies that address their needs.
RAFA's Approach
We follow a 4D approach—Discover, Define, Develop, and Deploy—to ensure every solution is meticulously crafted. We first Discover the core needs through deep analysis, then Define the right strategy, followed by the Develop phase where we build customized solutions, and finally, Deploy with precision and full support, ensuring long-term value.
RAFA's vision is rooted in creating meaningful impact for our clients. We believe that the value we bring comes from our ability to understand our clients’ goals, align our solutions to those goals, and deliver tangible outcomes. With integrity, collaboration, and excellence as our guiding principles, RAFA Consulting remains committed to being more than just a service provider—we aim to be a partner in our clients’ success.
RAFA's Vision
Minds behind RAFA's Journey
Rashidha Firdhouse – Founder & CEO
Rashidha Firdhouse brings a unique blend of psychology and IT consulting expertise. Her ability to analyze, gather insights, and translate them into actionable solutions is the foundation of RAFA’s customer-centric approach. Rashidha’s vision is that every solution must be designed around the client's unique needs, ensuring that the value delivered is always relevant, impactful, and growth-focused.
Meet Our Leadership
Rahmathulla – Chief Technology Officer (CTO)
With over 12 years of experience in the IT industry, Rahmathulla is a Certified AI and ML Engineer with deep expertise in automation. He has successfully led projects in digital transformation, enterprise solutions, and emerging technologies like blockchain, AI, and ML. His strategic focus is on understanding each client’s distinct needs and developing innovative, tailored solutions that provide lasting value. Under his leadership, RAFA Consulting continues to leverage technology to create customer-focused outcomes.
Us in Numbers
10+
Industry Sectors
5
Years of Excellence
100%
Client Centric Approach
50+
Successful Projects